Le Guin, Joyce Carol Oates, and James Baldwin.
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( The Simpsons once showed a parody of the magazine, called “Playdude,” bearing the cover line UPDIKE ON THE MARTINI.) But that’s also a little unfair: Playboy published good work by Ursula K. The articles were, indeed, pretty good, even if Playboy tended to pay extremely well for the second-tier writing of first-tier talents. Men (and some women) joked that they bought the magazine for the articles, even though the centerfold and its associated pictorials were, of course, the main draw. The magazine’s licensing operation since then has put the signature rabbit logo on cocktail glasses, clothes, car accessories, and far more. The magazine peaked in the early 1970s at a circulation, breathtaking to see now, of 5.6 million copies a month.
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It also moved into TV with Playboy’s Penthouse (later Playboy After Dark), a late-night talk show of sorts starring Hefner and an array of celebrity guests. By the early 1960s, it was a huge success, soon expanding to open its namesake clubs all over the world.
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Founded in 1953, it was a significant force in the loosening of anti-obscenity laws regarding the press. Hard to imagine it now, but Playboy once felt forward-thinking and modern. Hugh Marston Hefner, its founder/editor/latter-day reality-show star/loungewear enthusiast, died in 2017, as his faded empire contracted around him, and one got the sense that the magazine was kept going partly because nobody wanted Hef to outlive it. It’s not a surprise, exactly - its circulation and advertising drooped long ago, accelerating as the nudie pictures for which it was celebrated became available everywhere for free. It seems unlikely, given the wording of the announcement and the state of print magazine-making, that it will ever return. If you’re in the Los Angeles area, you’ll be able to browse the collection in person from November 26 through November 30.Playboy has announced that it’s closing down its flagship magazine for the rest of 2020. treat it in such a casual way with humor was a revelation, and a very welcome one.” how really conservative the '50s were-for a major star to. “And that classic reaction in that very repressive time-because one must remember. “Her famous comment was, ‘I had nothing on but the radio,’” Hefner told NPR in 1999.
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She did appear, at least publicly, to have a sense of humor about inadvertently launching Hefner’s empire.
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While Hefner’s copy of that first issue is expected to generate considerable interest, it continues to provoke considerable controversy, as using Monroe’s photos was deemed exploitative. Hefner Foundation, which supports civil liberties and First Amendment rights. Proceeds from the auction will be directed to the Hugh M.
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Also on tap at the auction: a custom-made Playboy Monopoly board game (which is estimated to sell for between $6000 and $8000) a leather Los Angeles Lakers jacket with the Playboy insignia (worth $3000 to $5000) an Underwood Standard portable typewriter Hefner used in college (valued at $300 to $500) his trademark smoking jacket (which should go for $3000 to $5000) and Hefner’s entire personal collection of Playboy, all bound in leather volumes, which experts value somewhere between $20,000 and $40,000.